Competitive EnvironmentAldi competes with its competitor Tesco,Asda,Morrisons and sainsbury’s they compete with them by having bargain prices and having premium product sales and new research finds and The German retailer increased its market share to 6.2% in the 12 weeks to 29 January compared with 6% for the previous three months, after sales rose 12.4%, well ahead of the market.Factors influencing competitive advantages: – Differentiation in Aldi business is that they make products that help their products stand out from the competition in terms of a price of a product, quality and service. Establishing a good brand image for a good service, Making the unique selling point of a good or service clear.-Pricing policies in Aldi are that they are getting cheaper and bigger will be welcomed by British shoppers battered by years of austerity and stagnant wages. But for the German supermarkets suffering rivals, it is another turn of the screw.They steely focus on price and simplicity, against a backdrop of falling living standards that has sharpened customers’ eye for a bargain, has seen the discounter grab market share from competitors and transform what we expect from our weekly shop.-Market leadership is a dominant player in Aldi business Aldi has slowly been growing in the Uk before hand but the hubristic expansion of Tesco, Sainsbury’s, Asda and Morrisons created a distinct opportunity. Aldi campaign was a great success. Aldi overtook CO-OP this year to become britain’s 15th biggest supermarket by market share. Aldi announced a plan to increase its store tally from 450 to 1000 by 2022. It’s already more than a fifth of the way there.-Reputation of aldi is its relation to survival. The trust and confidence of the consumers can have a direct profound effect on aldi’s bottom line. The most important thing of reputation has become increasingly apparent.Aldi has a good reputation in their marketplace, consumers have a preference for that company even if there are similar businesses offering the same products or services for different prices. The reputation of their organization can enable their company to differentiate its product in highly competitive markets, allow it to have premium pricing, and can become the ultimate factor in whether a customer decides to patronize one business over another.Market share- in Aldi their Sales at aldi rose by 19.8% in the 12 weeks to 21 may, while the UK’s big four markets Tesco,Morrisons,Asda and sainsbury’s grew by just 1.6% according to market share data from Kantar Worldpanel. Their market share is calculated by taking the company’s sales over a period of time and dividing it by total sales of the industry over the same period of time.Cost control- Cost control in Aldi business they identify and reduce the business expenses to increase their profits, and they start with their budgeting process. The owner of Aldi business compares their actual results to their budgeting expectations when their actual costs are higher than planned , Aldi management takes action. Cost control helps aldi business to maintain and grow profitability. The effects of Aldi taken out business loans, overdraft, investment and demand due to interest rate a bank loan is the security that usually has to be given to the bank over the assets of the business. The bank becomes a secured creditor with collateral over the business assets. If the business fails, then the bank has first call on what is left (before the shareholders). overdraft if aldi take out a overdraft facility comes with a cost. The cost is usually higher than the other sources of borrowing. Also, if one goes above or exceeds the overdraft limit, the charges thereby are much higher. Technology relationships with Customers, Suppliers, Employees- Aldi uses technology to communicate with their customers with Websites. Providing areas on your website where customers can answer their own questions or seek answers from others.Aldi use technology to communicate with suppliers by making an order on online with the things aldi need to restock their goods and also communicate with them by email they use emails to communicate with their suppliers by asking them when their supply of goods are going to come.