How can Chinese success in the United States? This is a Chinese website that helps Chinese people deepen their understanding of American life, my website will have its own academic articles. The target audience is Chinese who are curious about Americans. Listeners will learn more about areas of interest in the United States through interactive feedback gathering systems, including the U.S. education system, job market, food regulation and more.Why is needed ?Every time I go home to China and say I am studying in the United States, my friends, family and acquaintances will curiously ask me dozens of questions about the United States. They want to know what life is like in the United States because United States is the best country in the world, so many people are eager to live in the United States. As the current global superpower, the United States has a strong appeal to the Chinese because many of them are frustrated by the Mainland’s economic pressure and political turmoil. According to a report on April 23, 2012, Gallup Web site, the oldest and most authoritative pollster in the United States, said: “About 22 million mainland Chinese want to emigrate to the United States, the number one in China based on living in the United States the desire of the ranking country “Chinese People migrated to the United States in various ways throughout long history in recent decades, especially after China began its policy of opening up to the outside world in 1978, the main methods by which the Chinese emigrated to the United States include studying abroad, skilled migration, investment immigration and smuggling. Studying abroad and investing in immigrants have become the main modes of the United States in the past decade. After the Chinese ministry of education simplified the process of study abroad China’s accession to the WTO, many students studying in China at their own expenses in the United States looked forward to looking for work after they graduated from the United States. “The number of Chinese students in the United States reached 274,439 in 2014, representing 31% of all international students in the United States” (Project Atlas). Most of them need to pay a large fee for international tuition in U.S. schools, which is usually higher than their cost more than 25 times the tuition fee will be in China. Since 2005, the United States has devised a new EB-5 project policy that allows the rich to easily immigrate to the United States by investing in the U.S. business. As a result, affluent Chinese began joining the EB-5 program to attract investment and influx of foreign capital, the Chinese can at least invest 500,000 U.S. dollars in addition to providing jobs for 10 Americans. They also apply for an EB-5 visa to live in the United States. “Chinese citizens make up 85.4% of EB-5 recipients in 2014. In addition, according to a survey conducted by China’s private banking union in 18 major cities in China,” 60% of China’s millionaires are interested or have emigrated to the United States “(Zhang Chi, Data Blog).Who is the audience?Since the Chinese have great enthusiasm for immigrants to the United States and great curiosity about the United States, our website will try our best to provide Chinese people with information about living in the United States. Therefore, our website is useful to Chinese who wish to immigrate to the United States. Once they dream of living in the United States, they need to know more clearly what they should expect. In addition, our website is also very interesting for those who often travel abroad but are curious about the United States. Our website will describe the United States in various fields including education, healthcare, democracy, air quality, labor market, etc. The demographics of the audience will cover a wide range of ages.A comparison of existing channels.The existing number of channels is very limited, allowing Chinese people a full understanding of the United States. The Chinese mainly rely on their relatives in the United States to understand the United States and decide whether to do so. However, this kind of kinship comments are often contaminated by personal cognition and do not give the United States an objective view. In addition, another channel is provided by different agencies in mainland China to help people apply for American schools or EB-5 visas. However, these companies are profit-oriented, providing the best view of the United States in order to ensure their growth on a customer base. Therefore, our website will break the disadvantages of these resources. This is not a profit-driven website, it is an academic website that combines entertainment tools. The mission of our website is to make the Chinese people see the profound subjective views of the United States.A detailed description of my proposed website.Upon researches, I would like to create a website to assist Chinese international students to adopt American life, and to help American students to understand why Chinese are ” Great in academic ” . This project will be modifying existing projects and my website will offer scholarly articles and our website supervisory team will be responsible for publishing articles about our scholars on relevant topics, reading topics of interest to them and further broadening their horizons. There will also be a interactive feedback system and our team will run a feedback system to gather topics of special interest to the audience. This will enable us to identify the themes for our future. This project is targeting the Chinese international students in the United States, and also, our website is also interesting for those who travel abroad, but are curious about the United States. The demographics of the audience will cover a wide range of ages, as our website will describe the United States in various fields such as education, health, democracy, air quality, labor markets and more. Our webmaster team will work on the design of the web site and ensure that its aspects can be tailored to the preferences of each audience member. For example, everyone at the beginning will choose from a wide range of specific areas that he or she is interested in. If you choose the field of education, it will pop up various blogs or articles in this area. In addition, our site monitoring team will be responsible for posting scholar articles on relevant topics so that viewers can read the topics they are interested in and further broaden their horizons. The team will be responsible for ensuring that scholarly articles are provided to keep the audience interested in a summary, related and entertaining way. Last but not least, the team will run a feedback system to gather topics of particular interest to viewers. This will allow us to determine the theme of our future website according to statistical needs.A plan for outreach and publicity. First of all, this website will be set up in mainland China to ensure Internet access for Chinese Internet users. We will be working with I QiYI,which it’s the China’s largest real video library and has nearly 1 billion users. Playing an advertisement on I QiYi will help us increase our audience. We also plan to cooperate with Sina Weibo and other large internet holders like the WeChat and QQ. According to China Internet Network Information Center (CNNIC), as of May 2014, 90% of China’s Internet users are provided by WeChat users (199IT). Weibo is mainly used by individuals to keep up with the recent Chinese celebrity life events. Therefore, these media will provide us with a cheap but efficient advertisement for our website. A plan of how you will evaluate the success of your website. Depending on the rating of our site and the large population of Chinese curiosity wanting to migrants in the United States, our site will have great potential. Once the talk show is successful, it is possible for advertisers to earn a satisfactory income. With this income, it is possible to hire our team staff.