In PSB is still relevant, is because public

In this essay I will be discussing whether public servicing
broadcasting (PSB) is still relevant in 2017? I will be giving the positives
and negative views to come to a reasonable conclusion in which PSB is relevant.


Public broadcasting is radio, television and other
electronic media outlets, which are all trying to do the same job, which is
entertain the viewers. In majority of the world funding comes from the
government through annual fees. Public broadcasting comes in two main ways,
locally and nationally depending on the country and station you are tuned into.

In a few countries of the world public broadcasting is ran by a single
organization but on the other hand there are many public broadcasting in other
countries which cater to lots of different audiences with having different
language shows. Commercial broadcasting Commercial broadcasting (private
broadcasting) is the broadcasting of television programs and radio programming
by privately owned corporate media, as opposed to state sponsorship, which are rivalling
public broadcasters.


One of the reasons, which PSB is still relevant, is because public
broadcasters have a huge national responsibility to provide a good public
service, rather than a more narrowed approach of commercial broadcasters. The
output and outcomes of public broadcasters varies from what county they are in
but they all include news, entertainment and education (they have to do this).

There are many public broadcasters around the world, however the main public
broadcaster in the UK is the BBC. The BBC provides a non-partisan information
base, which in turn creates opportunities for political, cultural and local
engagement. The BBC commits resources to producing news, entertainment and
education. This is because they have to follow certain rules to be a public
broadcaster.  As mentioned before the BBC
get funded by the TV licence this means they have been able to use the latest
technology to there advantage. This has made them be able to be more advanced
then the other broadcasters on the television. They have been able to make
numerous radio channels, have lots of different television channels which cater
for different audiences and also having a on demand service for people to catch
up or re-watch there favourite shows anytime anywhere. In every country content
makes sense and most licensincing regulations require having it the primary
responsibility is to make profit by maximising audiences and ratings.


Secondly “public good” rationale, which has
implicitly defined public broadcasting for nearly a century. The declining
numbers of journalists and newspapers is comparable in countries with and without
strong public broadcasters the business model is not threatened by public
broadcasting, but by its own dynamic. However rather than making public
broadcasting irrelevant, this context makes it arguably more important than
ever. Without public broadcasters doing this a lot more people will be
unemployed and not as much efficient and effective news will be being produced.

Looking at a survey taken which people chose for the most likely to turn to if
you want impartial news coverage we see the BBC with more then half of the
votes (53%) and the next closest competitor ITV with only 11% this shows us
that the general public the people watching the news watch the BBC news this
may be for many of reasons, but in my opinion I feel like the BBC has the
highest as the public feel that is it the most reliable source to get its news


Finally as I mentioned in the previous paragraph public
broadcasters have more trust then commercial broadcasters, this is because
public broadcasters need to have a wide reach to provide shared resources
funded by the general public and also have to be available to them. Public
broadcasters are very unique in the fact they can have both the capacity and
the authority to act as an institution when the commercial media is less likely
to fulfil this role. This again links back to the public broadcaster to have
much higher level of the public trust. The House of Lords inquiry into the
BBC’s licence fee is focusing on the public purposes of the national broadcaster.

Its capacity to sustain citizenship and civil society, promote education and
learning, stimulate creativity and cultural excellence, represent the full
range of regions, bring the UK to the world and back and help deliver the
benefit for emerging technologies. Addressing all of these topics helps us to
explain why public broadcasting is still relevant in 2017. Charlotte Higgins
has argued that the UK without the BBC would “no longer be Britain as we
know it”. This also applies for the ABC in Australia.

Public broadcasters continue to have a unique role of
challenging, informing and entertaining a citizenry that is defined by national


However moving onto the negatives of PSB, there are many to
discuss. Firstly young people are starting to abandon public service channels
and programmes, this is according to Ofcom. In 2001 it says, people between 16
and 24 (mainly adolescent years).  The
BBC for example has really good channels for young children, (CBBC and
Cbeebies). However around when they go to secondary school they develop new
interests and fall out of the old ones, which they use to have. Majority the
teenagers turn to channels like MTV and channel 4 with teen drama, which they
can relate to. Ian Parkinson, a senior executive at Radio 1. The average age of
BBC1 and BBC2 watchers is now 53 and 54 respectively the highest of the five
main TV channels. Another example of young people starting to abandon public
service channels is because Ofcom also says less educated viewers are turning
away to more serious material, this all links back to them being able to relate
to the television which they are watching. In result of this the BBC executive
says ‘we are over serving white middle class 55 year olds.’ This statement
indicates that the BBC are worried with the people which are tuning into their
channel and are looking to broaden there audience. In 2002, for example,
realising that it was hardly reaching young black people, it launched a digital
radio station called 1Xtra, modelled on pirate radio. Some people say the BBC
is struggling to draw the young viewers in due to the fact the channel doesn’t
take enough risks. Comparing BBC to channel 4, we se channel 4 showing much
more programmes aimed at a younger audience for example channel 4 aired ‘The
Inbetweeners’ which was aimed at people attending education to, the show had
lot of real life situation which majority of teenagers can relate to. Kevin
Lygo, its director of television, says that whereas Channel 4 is rebellious and
questioning, many BBC television programmes are “full of integrity and
truthfulness but also safe, respectful, backward-looking and all about
heritage”. Many of the BBC’s new and forthcoming offerings, such as “Doctor
Who”, “Robin Hood” and “Sherlock Holmes”, are all “exhumed from the distant
past”. Which teenagers of these ages are not really interested in?


Another negative aspect about PSB is Commercial broadcasting
now exists in most of the countries around the world, the influence of this
means the number of public broadcasting has declined substantially during the
latter part of the 20th century. This means public service
broadcasting must do something significantly if they are to survive in the
television industry. All commercial broadcasters are funded by TV adverts.

Brands buy slots during commercial break looking for. Brands have to pay TV
channels for advertising slots at different times of the day, plus cost of a TV
ad differs depending what time it comes on ‘A 30-second ad during ITV’s
breakfast schedule between the likes of Good Morning Britain or Lorraine costs
between £3,000 to £4,000 on average. For a daytime slot, ads of the same time
length come in at £3,500 to £4,500, while a peak rate alternative can cost
anything from £10,000 £30,000’. Every channel apart from the BBC runs
commercial to make money. The BBC get there funding through TV licences. A TV
Licence is a legal permission to install or use television receiving equipment
to watch or record television programmes as they are being shown on TV or live
on an online TV service, and to download or watch BBC programmes on demand,
including catch up TV, on BBC Iplayer. 
The reason, which you pay for the TV licence, is to fund the BBC, this
is because the BBC is the only channel, which has no adverts and also can be
sued by the general public. It costs £147 for a colour and £49.50 for a black
and white TV Licence. The other broadcasting channels feel this is unfair and
gives the BBC advantage over the other channels because they do not have to
worry about making money from commercial, this means the BBC is more advanced
in certain areas. For example they have a radio stations, many channels and on
demand. Currently the other broadcasting companies are arguing to get rid of
the licence fee. However watching television is one of the main ways in which
most people keep up with current affairs and also television is also one of the
main sources for entertainment. Public channels are more highly trusted than
commercial channels for the accuracy, reliability, and impartiality of their
news coverage. Watching public service channels and listening to public radio
stations are stereotypically associated with a broad array of public attitudes
and behaviour that underpin democratic politics.



Overall PSB has numerous good and bad points as you identify
in this essay. However I believe it is slowly becoming more and more irrelevant
as time and technology improves. This is because I feel the BBC and other
broadcasting service that get funded and do not need to show adverts are being
able to upgrade faster, without getting as many views as a broadcaster who has
to show adverts.